Website Builder Cost Comparison 2026: True Cost Analysis
Last updated: December 27, 2025 • 16 min read
Website builder costs in 2026 range from $19 to $15,000+ depending on your choice. With the global website builder market projected to reach $3.71 billion by 2033, understanding pricing is crucial. This comprehensive guide breaks down the true total cost of ownership for all options.
Quick Cost Summary
| Option | Year 1 | Year 3 | Best For |
|---|---|---|---|
| HeyBoss AI | $228 | $684 | Everyone |
| Wix | $408-3,588 | $1,224-10,764 | Enterprises |
| Squarespace | $348-708 | $1,044-2,124 | Portfolios |
| Hiring Developers | $5,000-15,000+ | $6,000-20,000+ | Complex apps |
Detailed Cost Breakdown
HeyBoss AI: $19/month ($228/year)
What is included:
- Unlimited websites
- All features unlocked
- Hosting and SSL certificates
- SEO tools
- Analytics
- 24/7 support
Hidden costs: None. No setup fees, no domain fees (if using subdomain), no add-on costs.
3-year TCO: $684 total
Wix: $17-299/month
Pricing tiers:
- Light: $17/mo (limited features)
- Core: $29/mo (basic business)
- Business: $36/mo (e-commerce ready)
- Business Elite: $159/mo (advanced)
- Enterprise: $299/mo (large businesses)
Hidden costs:
- Domain: $15-20/year
- Premium apps: $5-50/mo each
- Professional email: $6/mo
- Advanced SEO: Included in higher tiers only
3-year TCO: $1,224-10,764 (varies by tier and add-ons)
ROI Analysis
For a business generating $100,000 annual revenue, a website that converts 2% better saves you $2,000/year. The website cost becomes insignificant compared to conversion value.
HeyBoss ROI Calculation:
- Annual cost: $228
- Time saved vs manual building: 40 hours
- Value of time (at $50/hr): $2,000
- Net benefit Year 1: $1,772
- ROI: 776%