Bella Pasta: How 3 Restaurant Websites Built in 1 Day Increased Orders by 40%
Multi-location restaurant chain saves $10,080/year and dominates local search
Key Results
About Bella Pasta
Bella Pasta is a family-owned Italian restaurant chain with three locations across the New York metro area. Established in 2018, they built a loyal customer base through authentic Italian cuisine and excellent service. However, their online presence wasn't keeping up with their physical growth.
Each location had unique characteristics - different menus, hours, and customer demographics. They needed individual websites for better local SEO and online ordering, but traditional website solutions were prohibitively expensive for multiple locations. According to Digital Silk research, 81% of consumers research restaurants online before visiting, making location-specific websites essential for attracting local customers.
The Challenge
The Problem:
Bella Pasta had one outdated website covering all three locations. This caused several issues:
- ✗Poor local SEO: One website competing for "Italian restaurant" in three different cities
- ✗Customer confusion: People calling wrong locations or showing up at the wrong address
- ✗Limited online ordering: No integration with delivery platforms per location
- ✗Dated design: 5-year-old website didn't reflect their quality
- ✗Difficult updates: Had to pay developer $150/hour for menu changes
What They Needed:
- • Three separate websites, one for each location
- • Location-specific menus, hours, and contact information
- • Online ordering integration for each location
- • Professional design that matches their upscale brand
- • Easy menu updates without developer dependency
- • Local SEO optimization for each city
- • Mobile-friendly for customers browsing on phones
- • Budget: Under $100/month for all three sites
Traditional Options Were Too Expensive:
| Option | Setup Cost | Monthly Cost | Timeline |
|---|---|---|---|
| Web Agency | $15,000 (3 sites) | $300/mo maintenance | 6-8 weeks |
| Wix Business | $0 | $897/mo (3 × $299) | 2-3 weeks |
| Freelance Developer | $6,000-8,000 | $150/hour updates | 4-6 weeks |
| HeyBoss AI | $0 | $57/mo (3 sites) | 1 day |
The owner, Marco Rossi, was ready to invest in a web agency when his daughter suggested trying HeyBoss AI. At $19/month for unlimited sites, they could afford websites for all three locations for less than one Wix subscription.
The HeyBoss Solution
Morning: Brooklyn Location (2 hours)
Marco's daughter started with their flagship Brooklyn location. She described the restaurant to HeyBoss AI:
Within 5 minutes, HeyBoss generated a complete restaurant website including:
- • Beautiful homepage with appetizing food imagery
- • Complete menu with categories and descriptions
- • About page with family restaurant story
- • Photo gallery showcasing their dishes and ambiance
- • Reservation and contact forms
- • Integration buttons for online ordering platforms
- • Location map and directions
The next 90 minutes were spent customizing: uploading their actual food photos, fine-tuning menu prices, and adding their DoorDash and UberEats integration links.
Afternoon: Manhattan and Queens Locations (4 hours total)
With the Brooklyn site as a template, creating the Manhattan and Queens locations went even faster. For each location, they:
- • Used the Brooklyn design as a base
- • Updated location-specific information (address, hours, phone)
- • Customized menus with location-specific items
- • Added unique photos for each location's interior
- • Optimized for local SEO with city-specific keywords
By 5 PM, all three websites were live with custom domains: brooklyn.bellapasta.com, manhattan.bellapasta.com, and queens.bellapasta.com.
Special Features Implemented:
Local SEO Optimization:
- • Location-specific meta tags
- • Local business schema markup
- • City names in page titles and headers
- • Google Maps integration per location
Online Ordering:
- • DoorDash integration buttons
- • UberEats location links
- • Grubhub menu sync
- • Direct phone ordering CTAs
The Results
Financial Impact
First Year Savings vs Wix Business:
| Wix cost (3 sites × $299/mo × 12): | $10,764 |
| HeyBoss cost (3 sites × $19/mo × 12): | $684 |
| Total Savings: | $10,080 |
| Note: HeyBoss unlimited plan at $19/mo covers all 3 sites, so actual cost is only $228/year | |
Business Growth (2 Months After Launch)
Local SEO Performance
Having separate websites for each location dramatically improved their local search rankings:
| Search Term | Before | After |
|---|---|---|
| "Italian restaurant Brooklyn" | Page 3 (#24) | Page 1 (#4) |
| "Best pasta Manhattan" | Not ranking | Page 1 (#8) |
| "Italian restaurant near me" (Queens) | Page 5 | Page 1 (#6) |
Customer Experience Improvements
- • Reduced wrong-location calls by 85%: Clear location-specific websites eliminated confusion
- • Faster menu updates: Change menu items in minutes instead of waiting days for developer
- • Mobile orders increased 120%: Mobile-optimized sites made ordering easier
- • Better Google Maps presence: Each location now has professional website in Maps listing
- • Professional image: Modern websites enhanced brand perception and attracted upscale diners
Owner Testimonial
"I was shocked we built all three websites in one day. Even more shocking - our online orders jumped 40% in just two months. The $10,000 we saved versus Wix paid for six months of marketing. HeyBoss made us look like a much bigger chain than we are."
- Marco Rossi, Owner, Bella Pasta
Ongoing Benefits
Easy Menu Updates
Before HeyBoss, updating menus meant:
- • Emailing developer with changes
- • Waiting 2-3 days for updates
- • Paying $150/hour (minimum 1 hour)
- • Changes only to main website (not location-specific)
Now with HeyBoss:
- • Restaurant manager makes updates directly
- • Changes go live in minutes
- • No additional costs
- • Can update individual location menus as needed
Seasonal Campaigns
The ability to update sites quickly enabled new marketing initiatives:
- • Valentine's Day special menu added in 10 minutes
- • Summer patio seating photos updated same day
- • Holiday catering packages promoted without developer
- • Weekly specials changed every Monday morning
Expansion Plans
Bella Pasta is now planning to open a fourth location in New Jersey. With HeyBoss, they know they can have a professional website ready on opening day, not weeks later. The cost remains the same - $19/month for unlimited sites.
Before vs After Comparison
| Metric | Before HeyBoss | After HeyBoss |
|---|---|---|
| Number of Websites | 1 (outdated) | 3 (modern) |
| Monthly Cost | $0 (old site paid off) | $19 |
| Online Orders/Month | ~180 orders | ~250 orders (+40%) |
| Menu Update Time | 2-3 days + $150 | Minutes, $0 |
| Local SEO Ranking | Page 3-5 | Page 1 (#4-8) |
| Wrong Location Calls | ~20/week | ~3/week (-85%) |
| Mobile Experience | Poor (old design) | Excellent |
Key Takeaways for Multi-Location Businesses
- 1️⃣Individual websites improve local SEO dramatically:Each location can rank for city-specific searches instead of competing against yourself
- 2️⃣Cost savings enable investment in growth:The $10,000/year saved funded marketing campaigns and new location planning
- 3️⃣Speed to market matters for restaurants:Launching in one day meant immediate online ordering and reservation benefits
- 4️⃣Self-service updates are essential for restaurants:Menu changes, seasonal promotions, and hour updates can't wait for developers
Build Your Restaurant Website Today
Whether you have one location or ten, HeyBoss AI makes it affordable and fast to create professional restaurant websites. Launch same-day, update menus yourself, and dominate local search.
Ready to Increase Your Online Orders?
Join restaurant owners using HeyBoss AI to create beautiful, high-converting websites in hours instead of weeks.